Apple brand Essay

orchard apple tree Inc. uses the orchard apple tree brand to compete crosswise several highly competitive markets, including the in the flesh(predicate) computer industry with its Macintosh line of computers and related software, the consumer electronics industry with reapings such(prenominal) as the iPod, digital music distribution through its iTunes Music Store, the flip ph unity market with the Apple iPhone, magazine, book, games and applications publishing via the AppsStore for iPhone and the iPad tablet computing device, and scene and TV content distribution with Apple TV. For marketers, the company is also establishing a very strong presence to rival Google in the advertising market, via its Apps duty and iAd network.Steve Jobs, Apples co-Founder, described Apple as a energetic devices company the largest one in the world (Apples revenues are larger than Nokia, Samsung, or Sonys mobility business).For several years Apples product strategy involved creating innovative p roducts and services aligned with a digital hub strategy, whereby Apple Macintosh computer products function as the digital hub for digital devices, including the Apple iPod, personal digital assistants, cellular phones, digital video and smooth cameras, and other electronic devices. More recently, the full impact of a very well throught out brand strategy has come into focus and one in which customer love is central the Mac is no agelong the hub of all things Apple. Now, Apple offers a harmonised, synchronised, and integrated user experience across all of its main devices (iPad, iPhone, and Mac), using iCloud as the hub. It is in the process of extending this experience outside Apple-controled environments by introducing deep integration with Facebook and Twitter on iPad, iPhone and Mac.Apples core competence is delivering exceptional experience through splendid user interfaces. The companys product strategy is based virtually this, with iTunes, the iPhone (with its touch scr een gestures that are re-used on the iPad), and the Apple Apps retentivity all playing key roles.