Employment Law Issue Essay Example | Topics and Well Written Essays - 500 words

Employment Law Issue - Essay Example Sexual harassment usually involves males who are at higher positions and they harass their subordinate women in order to get sexual favors by threatening them of getting fired from the job. It is not only a form of unlawful employment discrimination that is based on sex but also it violates title VII of the civil rights act 1964. If we talk about harasser, we can say that at any specific workplace, the harasser and the victim can be an employee, an employer, supervisor, a person from the management staff, and even the boss. Some cases of sexual harassment may involve such homosexual men who are at higher positions and they harass their subordinate heterosexual men in order to get sexual favors. Conte (2000) found that in some cases, the victims of sexual harassment make complaint to the higher officials regarding offenses and in some cases they don’t want to expose the situation because of the society and the relatives. In such cases, sexual harassment gets increased and the victim sometimes gets in more trouble instead of coming out of the unwanted situation. The strategy which our company’s manager has implemented regarding the prevention of sexual harassment involves privacy of the victim. If a case of sexual harassment occurs in our company, the victim writes the incident on a paper and submits it to the manager instead of telling him by words. Then the manager calls the offender and the victim in a separate room in order to settle down the issue and take the required action against the offender. â€Å"It is the organizations responsibility to encourage staff to report incidents of sexual harassment by making the process accessible to all and by being approachable and dealing allegations in a sensitive and confidential manner† (Dawkins, 2007). At present, the management of the companies focuses on the privacy of the victim in order to

Class I Railroad and Teacher Essay Example for Free

Class I Railroad and Teacher Essay Any other day in school was the same, going to class going to lunch and going home that was until I saw my schedule change. I was a bit shy not knowing what to expect from my new classes and what were they going to be like. When I come into my new class I felt scared, it was like a western movie, when a cowboy walk into a bar and its dead silence nothing but eyes staring at me and not in a good way. I was put in Mr. U Jimenez classroom. After a couple of days in the class it was still harsh but it was getting better for me. It was fun on some days and that’s when I knew I was getting along with others. Eventually I caught up and was right on track. In my new class the first few things I did was stay calm, be happy and try to go along with others. The first day of my class was towards the end of the first trimester. It was crazy knowing I had to start a new trimester in a different class; it was crazy because when the teacher would send a student out with him the class will go nuts because they had â€Å"free time† and got away from class work for a couple of minutes. After a couple of days in the class it just went from a fun class to a disaster. I’m not such a fast writer and well when it came to taking notes in Mr.  U Jimenez class it wasn’t so good for me. I wrote as fast as I could but unfortunately I wasn’t fast enough. Before I could finish my notes the power point would change and both the class and I wouldn’t have a chance to finish. On the first day of class I also witnessed that the teacher called five different student parents for bad behavior. Knowing that the first day was like this I thought a lot about what the rest of the school year would be like. People feel many different ways on their first few day of class. I felt that in the first few days of being in the class were ok but then the other few days of class weren’t. I felt afraid of my teacher at first because of how strict he was. I also dislike yelling and people telling my parents bad news about me. In some occasions (not to be crazy) I wanted to strangle Mr. U Jimenez and maybe a couple of the other kids because of how annoying they are but I’m only thirteen and well I don’t want to go to jail so I decided to put up with my feelings towards that class and just do as well as I could. However my teacher does have some kind moments and rewards us with candy. The class can be fun like the poem project I did. I enjoyed doing that, we had some good times expressing urselves, getting created, and getting to know my classmates a little more in class. I felt many different reactions in class. Some days I was pretty happy in class and other times I was pretty annoyed and wanted to leave or scared. It would be fun because the teacher was cool on some days. Once in a while the class would get to play who wants to be a millionaire or some educational activity. I’d have a good time in the class joking around with my friends. On other days it’s pretty annoying because my teacher would be mean. He calls my mom in front of the whole class and it’s pretty embarrassing. When my teacher keeps us in class it’s because a student has lost one of his many pen, he wants back. When we do activities in the class and when it comes to questions I react in a shy way and stay quiet and hope he doesn’t pick me. If the class is crazy for a long time it won’t stay that way for long. I’d be kind of surprised and scared because Mr. U Jimenez yells and says shut it and sit down in our seats. Soon were back to taking fast notes and listening to lessons all over again. My reactions toward school were never really exciting anyways. My behavior has changed thorough Mr. U Jimenez class. When I came to his class my behavior hasn’t change but I had to try now and then. At first I felt scared and a bit shy so I don’t think my behavior was too bad but after a while I felt comfortable. When I started feeling comfortable in class I was a bit crazy at some points. I now I’m lazy because I don’t want to do my work or pay attention but I don’t think I’m as lazy anymore. I know I need to pass my class so I try a little harder now. When Mr. U Jimenez gets mad we all get mad, even though he is always in a grumpy mood. Sometimes when he’s mad I don’t really understand him he says things that don’t make sense; well to me that is and again he starts to call parents sometimes he does it randomly too. I know I don’t like it when he calls my mom. Neither my mom and I like my teacher’s calls but its best for her to know that I’m not doing so well in class so I can improve better and try harder, when Mr. U Jimenez calls or sends papers talk about my behavior in class nor missing assignments my mom doesn’t give me my allowance and she takes my we and my TV, my mom would just start to tell me all these things about school to do better and improve my grades. Sometimes I forget Mr. U Jimenez name and call him (fat teacher) not to be mean Mr. U Jimenez but I’m trying to behave myself. There were many things I felt when I started my new class. I had so many things going through my mind. I was thinking about how I would feel, my reactions, my behavior and what it would be like. When it was a no teacher zone the students would get pretty crazy. On some days the teacher would scary me and annoy me so I would know my reaction for the day until I got out of class. Some days were better than others like the games we play and the activities that we would do. It would be cool when we play games because for the people that won they’d get rewarded with candy. My behavior has changed in my classroom and I’ve gotten use to my class. Now all I ‘m trying to do is to pass Mr. U Jimenez class so I can go to High School and pass science or my mom will kill me and send me to summer school. If I don’t pass I can’t go to San Francisco on our Vacation Mr. U Jimenez I know that I’m not one of your best students but I’m trying my mom always keep on saying u are smart I can do anything if I just try hard and pay attention and listen like I’m with math I just don’t know it till don’t come out of me still.

Graduation Speech: Dont Forget Where You Came From -- Graduation Spee

Good afternoon, I would like to begin by thanking the staff for the privilege of speaking before you on this bittersweet day. It seems like this past year has been a jumble of excitement, reminiscence of the past and uncertainty for the future. After dreaming about graduating since we jumped off the bus on the first day of kindergarten, it's finally here. With the years of number two pencils, group projects and final bells behind us, we find ourselves on the threshold of our future. Yet, it's difficult not to timidly glance back at our past and wonder if we are prepared for what lies ahead. Are we ready to face that thing called reality which our parents and teachers have constantly warned us about? I was unsure if I would be prepared to face this world which exists beyond the doors of high school until a recent incident changed my mind. It forced me to put all of my accumulated knowledge from high school to the test in order to survive. I wish I could say this experience happened to me when I was a silly freshman; unfortunately it was only a few months ago. It began with a routine trip to the high school to pick up my brother from a basketball game one cold, January evening. I arrived to find the game was long over, although at the time I didn't know that he had already gotten a ride home. I went looking for him, taking a shortcut fr om the gym through the courtyard. As I stepped into the frigid air, the door quickly clicked shut behind me. I strode briskly across the courtyard to the double doors in the old commons, only to find they wouldn't budge. Remaining calm, I tried the doors next to them and the gym doors; they were also locked. My heart began to race as I tried every door and gate in that courtyard, only to find I wa... ...e world, but also the memories and lessons from each other. Every time we lent our shoulder for somebody to cry on, laughed even when the joke wasn't funny or cheered loudly whether our team was ahead or not, we were teaching each other important lessons. This type of knowledge is just as necessary as math, science and history to carry with you in the future. So, when you step onto your college campus, begin your first day of work or travel the world this fall, be confident in your abilities and intelligence. However, as you drive into your future, remember to check your rearview mirror every so often so you don't forget where you came from. Laugh aloud when you mess up or lock yourself in a dark courtyard, for these experiences will become the lessons and memories which you pack into the trunk of your car to strengthen you as you drive down the road of life.

The Philosophy of the Human Person

But the outcome of any philosophical inquiry is determined by its starting place† relates to the question of horizon, a limit of what can be seen from a definite perspective consisted of a subjective and objective fixed point of reference. Horizon is not a figure of speech but our framework to understand something and to make a decision. It is a framework of choices. It is our awareness of the choices among the philosophies in life. Choice connotes freedom. We are free to choose a philosophy that is best for us and apply it. If what we chose as a philosophy is inapplicable, then we choose another philosophy and change our perspective.As stated by Professor Florentine Horned, â€Å"Our horizon affects the choices we make about what life is. When one's horizon is bigger, the choice is more difficult. † How do we know our horizon? It poses an inquiry, â€Å"Do we believe in anything? † And the answer depends on our choices of what to believe or not to believe. Ultima tely, the question â€Å"Who am l? † will be answered in determining our horizon. William Shakespearean Hamlet line, â€Å"To be or not to be, that is the question† finds application in the starting point of one's horizon. Likewise, we adopt Socrates' statement â€Å"Know Thy Self† which is an examination of one's life and purpose.For example, we examine if our purpose is to serve others, if it is, then our horizon is about selfless service. We are inclined to offer ourselves for humanitarian causes. We are engrossed in helping others in need and in distress. We are engaged in an active social work as a volunteer. Another example, an elementary grade pupil named Lily who dreams of becoming a lawyer like her father. The philosophical inquiry of Lily is â€Å"what is Justice? † The outcome of this inquiry is determined by her horizon. Obviously, Lily's idea of â€Å"Justice† is narrow and limited.She, by reason of her tender age, can be influenced ea sily by his parents' or schoolteachers' definition of Justice. When she saw a neighbor being arrested and handcuffed by the policeman, she heard that her neighbor shot another and she immediately concluded that her neighbor is a criminal who deserves to be Jailed not knowing that there is a legal process for it known as a trial. She lauded the act of the swift arrest by the policemen on her neighbor who was not doing anything other than resting in his house. She says that there is Justice in the country because what she heard from her teacher, † A Justice delayed , is a Justice denied. In the case of her neighbor, there was no delay of Justice because of the abrupt arrest. When she became a high school student, her idea of Justice changes. Her horizon broaden because she watches TV programs and reads newspapers. When she became a law student, her horizon further broaden because she studying Justice in its legal sense. She now knew that the neighbor's arrest was illegal because said neighbor was not in the act of committing a crime or has committed it. There was no warrant of arrest presented to her neighbor, a constitutional violation under Article Ill, Section 2, Philippine Constitution.She learned that her neighbor was a victim of injustice. So, she wanted to defend him or someone like him who is a victim of injustice. After passing the bar, Lily became a lawyer who was accepted as a public attorney, a paupers' counsel who represent and defend them for free in court. Then, Lily came across a case similar to her neighbor. She defended him well contending the illegality of his arrest. When the decision was pronounced, she witnessed the crying ND anguish of the family members and relatives of the victim shot by her client. The court acquitted the man because of the able defense and trial skills of Lily.However, outside the courtroom, the man admitted the killing and thanked Lily for defending him to escape punishment even he is guilty. Because of this exp erience, Lily's horizon expanded. She saw the injustice committed on the victim and the family members because of the acquittal of the man, she thought was innocent but actual a guilty one. When Lily was promoted as a public prosecutor, her experiences as a public attorney is carried to her new role, thereby, giving her evolved notion of what Justice is. And finally, when Lily became a Judge, she has a different view of the philosophical inquiry of â€Å"what is Justice? And its outcome is determined by its starting point, that is, the horizon of Lily as a Judge. Her horizon is not only looking at the east side of the sky as a public attorney or its west side as a public prosecutor but looking at the entire sky to answer the philosophical inquiry of â€Å"what is Justice? † Our basic drive is to know. Our human knowing is through our senses like seeing, hearing, smelling, touching and tasting. The rationality of knowing consists of inquiring, imagining, understanding, concei ving, formulating, reflecting, marshalling and weighing evidence.The enlightenment of knowing are Judging, deliberating, evaluating, deciding, speaking and writing. â€Å"The intrinsic objectivity of human cognitional activity is its intentionality' can be restated to be the essential external reality of knowing is its purpose. Our goal of our knowing and perceiving is in its intention. We are living questionnaires by nature. When we experience things, we ask question like â€Å"Why it is so? † that leads to the formulation in definition, hypotheses ND theories. Accordingly, the intention is a dynamic structure of knowing.This intention is unrestricted and limitless because there is nothing that we cannot question. The same intention is comprehensive because our questioning probes every aspect of everything. As answers stands to questions, our cognitional activities stand to the intention of our being. Our answer is to a question because both have the same intention. Thus, t he intrinsic relation of the dynamic structure of human knowing passes from the side of the subject (intention intendeds) to the side of object (intention intent). For example, the question, what is this? Ends an information to our mind the words â€Å"this† and â€Å"is†. The â€Å"what† refers to â€Å"this†. This sending of an information did not settle any issue but it did raise an issue described by Bernard Lonelier, SO to be â€Å"neither knowledge nor ignorance of the essence and existence but it is the intention of both. † What the essence is and if the essence exists are questions not answers that unites the side of the subject (intention intendeds) to the side of object (intention intent) in our knowing and perceiving. To explicate this, let us take a case at a police station.There are three suspects for investigation by the police Homicide section. A man was killed by an unidentified assailant. The three suspects interposed the defense o f denial and alibi. The first suspect said that he was at their province when the crime occurred. The other was attending a fiesta. The last suspect claimed to be at his brother's house. The witness identified the three to be perpetrators of the crime. They were indicted by the public prosecutor. During the trial, the cross-examination by a prosecutor is a cognitional activity.The object of such is either to build up the theory of prosecution r to destroy the theory of defense. So, every question is loaded with a purpose. Otherwise, the truth will be elusive that will result to injustice to all the parties. â€Å"Why is this crime committed? † the prosecutor in knowing this passes from the side of the subject (intention intendeds) to the side of object (intention intent). This intention is unrestricted and limitless because there is nothing the prosecutor cannot question to the accused at the witness stand.From our viewpoint, we can no longer think of life as a mere and pure spontaneity. We can no longer think of reflection as our life's antagonist. It is essential to adopt that reflections are part of our life. â€Å"Reflection is one of the life's ways of rising from one level of being to another. † Reflection is a process of recalling or re-examining our past experiences in order to understand them. It is either a primary reflection or secondary reflection. The primary reflection examines its object by abstraction, by analytically breaking it down into its constituent parts.It is concern with definitions, essences and technical solutions to problems. It answers the question â€Å"What am l? † while the secondary reflection is synthetic that unites than vides and answers the question â€Å"Who am l†. As stated by Professor Florentine Horned, â€Å"The primary reflection is a pragmatic solver of problem like posing a question, if you do not know how to make a living, how can you feed the hungry? There must be a solution too proble m. † The balancing of primary reflection (â€Å"What am R†) and secondary reflection (â€Å"Who am I†) is the existential fulcrum.To reflect is to ask oneself something that occurred and to go back in time and recall the moment. We exercise it on things that are worth reflecting about. We reflect on our experiences. The richer is our experience, the more is our reflection. When we experience obstacles and adversities, our reflection occur being checked by a certain break in the continuity of experience that it becomes necessary to pass from one level to another. In passing from lower level to higher level, we recover from the higher level the unity that was lost on the lower level.For example, when a judgment was rendered at a Regional Trial Court, there was a reflection made by the Presiding Judge on the evidence presented by the prosecution and defense and their respective arguments. When the Judgment was appealed, the decision was reviewed y Court of Appeal Ju stices. There is another reflection on the case to arrive at a judgment whether to affirm or reverse it. When the Judgment is reversed, the reflection is raised up from one level, the reflection of a Judge in the Regional Trial Court, to another level, may be a higher one, the reflection of a Justice in the Court of Appeals.When the Judgment of the Court of Appeals is brought up to the Supreme Court, the Judgment rendered by the latter is a reflection that is raised to the highest level, which everyone, must respect and abide for our Supreme Court is a final arbiter of a case. There may be a fresh set of Jurisprudence created out of this reflection. â€Å"Each symbol gives rise to comprehension by means of interpretation. † Signs are expressions that carry out meaning revealed through the intention of the signifying that is conveyed by words. Not every sign is a symbol. A symbol suggests â€Å"something†. All symbols are full of meaning.Different people interpret symbo ls differently. Every symbol is subject to different interpretation. Hence, a symbol can have different meanings. How can the symbol be a starting point for thought without leading back to the same old interpretations? The answer lies in the relationship between symbols and hermeneutics. This interpretation is both in the symbol and beyond. There are three (3) stages of this interpretation which are: (1) phenomenology which is the comprehension of the symbol by the symbol or by a symbol as a whole. Professor Florentine Horned said, â€Å"The things should be interpreted by going back to the things themselves.The realities should be studied not contemplated. The whole should give meaning to the parts while the parts should give meaning to the whole. † His example is the image of the Mama Mary, the mother of Jesus Christ. She symbolizes purity, spotless or cleanliness, thus the description â€Å"Immaculate† Mary from a root word â€Å"Macaulay† meaning a spot or s tain. Her description is attributed by the story in our Bible that she conceived Jesus Christ, the son of God, without having engaged in a sexual intercourse, which the act itself is viewed to be dirty or unclean.Another example our Professor Florentine Horned discussed is the word â€Å"extrapolation. † â€Å"Ex†, meaning out, Nina† meaning way which is the truth. For him, â€Å"there is a road and there is an outside to the road. Our world has the inside and outside. It has a right side and wrong side. Sometimes, we get lost due to equal value of things. We do not know what philosophical side to take even though philosophy is simple. We complicate it. † ; (2) the hermeneutics which is the interpretation applied in each case to an individual text.This is a start of intelligent deciphering symbolized by a knot, interpreted as a circle expressed in a statement, muff must comprehend in order to believe but you must believe in order to comprehend†; and (3) the thought starting from symbols which is finding a philosophy hidden under symbols and the task of philosophy is to promote and shape the meaning in a creative interpretation. To illustrate, the symbol off Justice is a blindfolded lady carrying a scale. This is interpreted by another symbol of a balance or weighing scale known as phenomenology.When the lady blindfold is removed or the scale carried is heavier at one side than the other, this is an interpretation of injustice, this is known as hermeneutics. There is a message behind the symbol to be deciphered intelligently. When the symbol of lady Justice is changed, thereby promoting and shaping the meaning in a creative interpretation, this is what Paul Recover's referred to as the â€Å"thought starting from symbols. What new symbol can represent Justice in our modern times? The thoughts from the symbol of Justice creates a new philosophy giving us new comprehension as to what justice is that is responsive to our times.We interpret, we comprehend. New symbols are born with this comprehension. Our union of encounter is based on experience. It is a mystery that takes place on the higher level of our human existence. In many cases, we have no physical contact or material contact in our encounter with others but the result of union is deeper than anything. Deeper than what our bodily contact can produce. Thus, â€Å"We have the existential presence which is a common spiritual bond in virtue of which each is present in the other and participates in the being of another. This existential presence differs from spatial proximity or nearness which is indicated in our daily life as â€Å"presence†. An example is a congregation of lawyers attending in a convention. They are proximate to each other but they are not existentially present to one another unless there is an introspective communion between them. This communion is exemplified by the talking and debating of these congregation of racers in the c onvention who get the chance to know each other, thus, starting to recognize each other's presence.The nature of this existential presence cannot be forcibly realized in opposition to spatial proximity. In our example, the congregation of lawyers made their proximity to each other possible even with them objecting to it because there is a rule to follow for them to be proximate to each other like they have their respective seat assignment. This cannot be in existence presence. The lawyers who are seatmates during the convention can choose not to talk to each other. They can choose to completely ignore each other from start to the end of the convention.One lawyer cannot be forced to be present to others without his liking much more when he is opposed to the existence of the said presence. For existential presence is not subject to a rule unlike spatial proximity. Engineers Van Greengrocer elucidates this with his example, â€Å"l am able to stay near someone against his will and I m ay compel someone else to remain with me. But the communion can be obtained only through the free mutual engagement of the persons involved. I may appeal to the there to be existentially present with me, but if he refuses, I cannot force him.The very imposition of my will would emphasize the separation between our personal being and destroy even the possibility of an encounter. Similarly, I may offer myself to be authentically with the other but if he does not freely open himself, my insistence is in vain. Existential presence, therefore, cannot be forced. All I can do is open myself to it and welcome it when it is realized. † As the old saying goes, Mimi can lead the horse to the river, and you can even try to bring the water to the horse, but you cannot force it to drink the water. †

Nature of Creativity

Creativity has been defined in many ways but one feature that is always mentioned is novelty (Sternberg, 1988). That is, the product of a creative endeavor should always be relatively unlike what has been done before. Novelty presupposes that creativity is a process that allows the mind to work out new solutions to problems, to be innovative and to be original. Just how the brain works so that the individual can become creative has been the subject of debate for a long time, creativity is often thought as a component of intelligence wherein highly intelligent persons all seem to be creative thus Guilford (1989) have argued that creativity can be assessed as part of intelligence tests. Creativity as a process involve factors like fact-finding, problem-finding, solution-finding and acceptance-finding (VanGundy, 1987). This implies that creativity is a complex process that can only be arrived at if the mentioned factors have been satisfied. Like when a writer desires to start on a new book, he/she must first research the existing facts about the topic he wants to write about, then he/she goes on to look for the issues or problems within the facts and start writing from that angle, in writing she is starting to form solutions that are different from what has been existing and then scrutinize what has been written to determine if it is acceptable to him/her and judge whether it is creative or not. Creativity is also facilitated by cognitive skills such as visualization, imagination, expressiveness, flexibility, fluency and openness (Finke, Ward & Smith, 1992). This would mean that creative thought process can only occur if the person is able to make use of the said cognitive skills. When a child is asked to come up with new arrangements of blocks, he/she must have an understanding of what blocks are and then to be able to visualize the possible arrangements, to imagine how he/she would build the blocks, to maybe express her thoughts by acting on her imagination like moving the blocks, and to arrange and rearrange it as being flexible and open about how he/she could accomplish the task. These skills can be developed through training and learning or it can be inherent personality traits that a person is born with. Creativity has been compared to problem-solving since it involves the same cognitive skills and process, but creativity is different from problem-solving in the sense that creativity is finding an original solution to the problem. Problem-solving on the other hand has to rely on previous learning and understanding of the situation and to logically solve the problem. Wherein, a person who has been asked to solve a mathematical problem has to consider the laws of numbers and to rationally find the solution to the math question using principles and concepts that govern the field of math. If it was a creative endeavor, then the person can approach the same problem in different ways and come up with the same answer. In short, problem-solving usually follow the correct way of arriving at the answer, while creativity make or develop its own and original solution. Creativity can also be a social process, this mean that creativity is enhanced or developed by the immediate environment of the individual (Amabile, 1983). A company that values creativity encourages the individual to engage in creative thought, while a rigid and structured work environment leaves very little opportunity for creativity. Moreover, a child that grow up in a family where creativity is reinforced and appreciated would more likely become creative in their own lives and parents who stifle their child’s curiosity and punishes creative behavior would be less likely to express their own creativity. Developing Creativity It is important to realize that creativity is a process and that it can be developed in children and adults alike. Practical ways of training a person to become creative involves asking the person what he/she is passionate about, what he/she wants to do that makes him/her happy and which tasks challenges him/her. In this way, the person becomes aware of his/her interests which will serve as the training ground with which creativity can be geared at. For example, the thing that the person loves doing is preparing slide shows for presentations, then the next thing to do is to give the person the opportunity to work on a task that would require him/her to be creative, like asking him/her to create a presentation that is different from the previous one he/she have presented. Another way is to instruct the individual to generate a number of ideas and to explore each idea and find out which is novel and original. The individual’s attempts at being creative should also be recognized and appreciated which would reinforce creative behavior, this is important because to produce something that is creative is subject to how people will react to it and whether it is novel or not, if the individual is praised for showing creativity then he/she would be able to differentiate what is creative thinking. The environment of the individual should also be changed to facilitate creativity, materials for creative thinking should be readily available, he/she should be able to express his/her ideas freely and to be given ample time to work on tasks. The individual can also learn from role models who can be identified as creative personalities. The way these people create new ideas and or things can show the individual how to become creative. By providing him/her with examples, he/she would come to understand what creativity is and what behaviors are indicative of creativity. Lastly, personal traits like being open-minded, flexible, curious, not afraid of change or of doing new things and being excited at creating something should be developed in that person. These attitudes are important because it facilitates brainstorming, innovation, discovery and critical thinking that are necessary for creative thought processes. Helping an individual become creative can only be successful if the person has the willingness and desire to explore his/her creativity, thus even if one provides every opportunity to enable them to become creative is useless if they are not interested in enhancing their creativity. References Amabile, T. (1983). The Social Psychology of Creativity. New York: Springer-Verlag. Finke, R., Ward, T. & Smith, S. (1992). Creative Cognition. Cambridge: Bradford/MIT Press. Guilford, J. (1986). Creative Talents: Their Nature, Uses and Development. New York: Bearly Ltd. Sternberg, R. (1988). The Nature of Creativity. New York: Cambridge University Press. VanGundy, A. (1987). Creative Problem Solving. New York: Quorum.

Why Wharton School of Business and How to Get In

Why Wharton School of Business and How to Get In Established in 1881 as the first business school in the United States, the  University of Pennsylvanias Wharton School of Business is consistently recognized as one of the  best business schools in the world. It is renowned for innovative teaching methods and a wide range of academic programs and resources and boasts the worlds largest and most cited faculty.   WhartonPrograms Wharton School offers a wide range of business programs for students at every education level. Program offerings include   Pre-College Programs, Undergraduate Program,   MBA Program,   Executive MBA Program,   Doctoral Programs,   Executive Education,   Global Programs, and Interdisciplinary Programs.   Undergraduate Program The four-year  undergraduate program leads to a Bachelor of Science in Economics degree for every student. However, undergraduate students can choose from 20 concentration options to broaden their education. Concentration examples include finance, accounting, marketing, information management, real estate, global analysis, actuarial science, and more. MBA Program The MBA curriculum offers a wide range of classes that give students the power to create their own individualized major. After completing the first year of the core curriculum, students have the opportunity to concentrate on their individual interests and goals. Wharton offers 200 electives in 15 interdisciplinary programs so that students can fully customize their educational experience.   Doctoral Program The Doctoral Program is a full-time program offering 10 specialized fields, including accounting, business and public policy, ethics and legal study, finance, healthcare systems, Insurance and risk management, marketing, operations and information management, real estate, and statistics. WhartonAdmissions Applications are accepted online or in the classic paper format. Admission requirements vary by program.

Privacy And Information Technology Essays - Business Software

Privacy And Information Technology Essays - Business Software Privacy And Information Technology Geoffrey Graves MG3700 Mid Term Exam 4/24/2000 Part I 1.) In order to produce an upwards swing in revenue, Toy World must track its customers buying trends with more accuracy and more detail. The Point of Sale system that they are currently working from can be improved and made to reduce after-market inventory. Trend data can be used for a wide variety of purposes. One of the first problems is the store design and layout of items. Sale items and hot merchandise must be as strategically positioned as possible to allow a prospective customer to locate and remove the item from the shelf quickly and painlessly. By analyzing customer data, the new system must be able to sort items not only by popularity, but also by genre. Once data is collected, new stores can be quickly designed around the products. Some trends never die, seen by the toy world market data. Comparing one toy with another is extremely important in order to decipher just why its a big seller. The POS system should be able to lay out all pertinent information about a toy obtained from sales data, and compare it next to a variable number of other hot sellers. Data can be compared with toy descriptions after analysis of the item, and research of the toys advertisements and media exposure. Also by doing this, under- stocking and over-stocking shelves can be prevented. A hot toy can be kept in stock if the retailer orders a large quantity ahead of time after POS analysis. What of the items that dont sell much when the POS data is analyzed? The system should be able compute the quantity to order, to keep in the stock room, or to totally remove the item from inventory. 2.) At the snap-shot of this case, Toy Worlds tactical strategic position was decent and had room for expansion, but the tactical position was lacking in many areas. If you ask the CIO of any successful company that has been around for about 25 years, he will agree that for maximum results and increased overall cash inflow, a large portion of the budget should be spent on IT. More funds towards improvement of the POS system would have increased revenue two or even threefold. Much of the data network at Toy World is too slow to handle the amount of traffic necessary to sufficiently analyze POS information. From IT Planning (Exhibit 5) the MIS spending plan as a fraction of sales, decreases from 0.9% in 1987 to 0.8% in 1988, around $4000. This shows a clear lack of good prediction when this % of sales data is compared with the revenue (Exhibit 3) of $10 million. IT spending could have been increased by 50%, (1.8-2.0) percent from 1986 to 1987 with practically no negative side effects. Strategically, the company was looking towards the future of sales. One of the major ideas that were worked into Toy Worlds electronic future was e-commerce. If they were to win that race, the sales would predictably skyrocket. Toys are the perfect product to purchase online for tech savvy moms and dads at Christmas time. Though the technological problems were many, Toy World was still a leader in toys manufacturing and sale. 3.) As the CIO of Toy World, I would have a comprehensive and competent staff working in a team-oriented workplace. The new management team positions would be Systems Analysts would be hired in order to redesign the POS system. The system would keep the same base coding and structure but certain descriptive items must be added to the data analysis. This team would be in charge of analyzing the system and would work closely with the team of programmers to design the best way to integrate additions to the POS system. The Lead Programmers would work closely with the Systems Analysts with the intent of upgrading the IT systems of Toy World. They must be competent in ANSI C, C++, SQL, Visual Basic, ORACLE, UNIX (AIX), and any other database systems. Web Support and Development Experts would be in charge of an E-commerce storefront and the development of a company website. This team of web savvy programmers and web designers would maintain the web system and servers. The team would also update

Young Surname Meaning and Origin

Young Surname Meaning and Origin Derived from the Middle English yunge or yonge (Old English word geong),  meaning young, the Young surname was used as a descriptive name to distinguish father from son or to the younger of two relatives with the same first name (similar to the usage of Junior). In many cases, Young can also be an Anglicization of one of several like-sounding surnames, such as the German Jung, Dutch Jong, and French Lejueune. Young is the 31st most popular surname in the United States and the 19th most common surname in Scotland. Surname Origin:  English, Scottish Alternate Surname Spellings:  YOUNGE, YOUNGE, YONG Famous People with the Surname YOUNG Neil Young - American folk-rock singer/songwriterJohn Young - American astronautBrigham Young - second prophet and president of The Church of Jesus Christ of Latter-day SaintsLester Young - American jazz saxophonistWhitney Young Jr. - Civil rights activistPaul Young - English singer Where Do People With the Young Surname Live? Young is the 590th most common surname in the world, according to surname distribution data from  Forebears, and is found in the greatest numbers in the United States. It is most prevalent based on percentage of population. However, in the Pitcairn Islands, where it ranks 3rd, and is borne by 1 of every 10 residents. Young also ranks highly in Belize (4th), New Zealand (11th), Australia (22nd), Scotland (22nd), Canada (23rd), England (49th) and Wales (58th). WorldNames PublicProfiler identifies the Young surname as being most common in Australia and New Zealand, followed by the United Kingdom, the United States, and Canada. The world region with the largest population of Youngs is Newfoundland and Labrador, Canada, followed by Clutha District, New Zealand, and then Scotland. Within the United States, Young is most common in the state of Hawaii. Within Scotland, the name is most prevalent in the Scottish Borders, followed by East Ayrshire and Midlothian. Genealogy Resources for the Surname YOUNG 100 Most Common U.S. Surnames Their Meanings: Smith, Johnson, Williams, Jones, Brown... Are you one of the millions of Americans sporting one of these top 100 common last names from the 2000 census?Young Family Crest - Its Not What You Think: Contrary to what you may hear, there is no such thing as a Young family crest or coat of arms for the Young surname.  Coats of arms are granted to individuals, not families, and may rightfully be used only by the uninterrupted male line descendants of the person to whom the coat of arms was originally granted.  Young Family Genealogy Forum: Search this popular genealogy forum for the Young surname to find others who might be researching your ancestors, or post your own Young query.FamilySearch - YOUNG Genealogy: Access over 9 million free historical records and lineage-linked family trees posted for the Young surname and its variations on this free genealogy website hosted by the Church of Jesus Christ of Latter-day Saints.GeneaNet - Young Records: GeneaNet includes archival records, family trees, and other resources for individuals with the Young surname, with a concentration on records and families from France, Spain, and other European countries. YOUNG Surname Family Mailing Lists: RootsWeb hosts several free mailing lists for researchers of the Young surname.DistantCousin.com - YOUNG Genealogy Family History: Explore free databases and genealogy links for the last name Young.The Young Genealogy and Family Tree Page: Browse family trees and links to genealogical and historical records for individuals with the last name Young from the website of Genealogy Today.

Criminal Justice -Sex Offenders- Essay Example | Topics and Well Written Essays - 1500 words

Criminal Justice -Sex Offenders- - Essay Example An overview of Florida’s state laws which impact on sex offender registration and publication of residence information shall be presented through this paper. Other pertinent points of discussion shall be featured in the discussion below. Florida’s state regulations which are specific to registration of the sex offender include the following laws: 775.21 The Florida Sexual Predators Act; 794.065 or the Unlawful place of residence for persons convicted of certain sex offenses; 943.042 or the Toll-free telephone number; internal notification; sexual predator and sexual offender information; 943.0435 or the Sexual offenders required to register with the department; penalty; 943.04351 or the Search of registration information regarding sexual predators and sexual offenders required prior to appointment or employment; 943.04352 or the Search of registration information regarding sexual predators and sexual offenders required when placement on misdemeanor probation; 943.04354 or the removal of the requirement to register as a sexual offender or sexual predator in special circumstances; 943.0515 or the Retention of criminal history records of minors; 943.44353 or the automatic notification of registration of registra tion information regarding sexual predators and offenders; 944.606 or sexual offenders notification upon release; 944.607 or the Notification to Department of Law Enforcement of information on sexual offenders; 947.1405 or the Conditional release program; 948.30 or the Additional terms and conditions or probation or community control for certain sex offenses; 985.481 or the sexual offenders adjudicated delinquent, notification upon release; and 985.4815 or the Notification to Department of Law Enforcement of information on juvenile sexual offenders (FDLE â€Å"Related Information†). Based on The Florida Sexual Predators Act, the sexual

Essay about comparing and contrast methods of communication used 50

About comparing and contrast methods of communication used 50 years ago - Essay Example Verbal communication involves the exchange of words on an oral level; this mode is considered to be the most frank and shortest way to communicate. Examples of such communication may include personal interviews, telephone calls, seminars, meetings, conferences. The communication modes that were adopted for verbal communication 50 years back included minimal use of phones since they were not very common in those days. Mobile phones were not still in the phase of being invented. It is due to these reasons that face to face communication was mostly adopted to exchange information. The conventional face to face communication has been replaced with mobile communication and verbal communication facilitated by computer applications. The decreasing need for face to face interaction is making people aloof from the rest of the world and making them anti-social. Shim stated that the habitual usage of mobile phones and verbal communication applications is having an effect on the desire of the in dividuals (specifically teenagers) to interact with their family members, whereas family relations bore great relevance in the past generations. The quality and essence of written communication that was held precious in the past years seems to be fading away with the integration of new modes and technologies. Examples of written communication are regulations, publications and reports, circulars, memos, proposals and complaints. Government agencies also opt for written communication to ensure a long term record of data and circulation of information on low costs. The conventional modes of written communication included postal mail that took extensive durations to reach their destination. The receiving of this type of communication was not even guaranteed and could only be confirmed when it reached its destination. Such slow pace and unreliable mode of communication has been replaced with better technological modes, such as email, text messages on cell phones, messages on

Emirates Essay Example | Topics and Well Written Essays - 2000 words

Emirates - Essay Example From this research it is clear that presently, Emirates caters to a world-wide market. The primary aim of this study is to examine the current management [practices of Emirates Airlines. To address the aim, the researcher explores the nature of Emirates Airlines business practices and the continuous changes that in give the avion industry in UAE and worldwide. In order to maintain a good performance in the global market and increase the opportunities for expanding its business activities in other country, Emirates Airlines has been successfully analyzing and overcoming its shortcoming or other weaknesses by executing effective strategies. Additionally, to accept the changes in the regional as well as international business environment, it creates an effective and/or flexible management structure which helps the company to maintain sustainable growth. This paper examines the relentless growth of Emirates, and investigates the various strategies that underpin its core competencies, which are responsible for its 20 years of consecutive profitability. The paper establishes that the underlying formula for Emirates’ success is largely attributed to its hub and spoke operation, competitive cost structure and the strong leverage of its brand. Overall these factors are contributing towards the Emirates Airlines' phenomenal growth.

Hourly rounding Essay Example | Topics and Well Written Essays - 500 words

Hourly rounding - Essay Example The theory argues that behavior is a vigorous balance of forces that function in contrasting directions (Kaminski, 2011, p.1). Through the unfreeze concept of the change theory, the staff will go through preparation for change; thus, accept the need for change (Kaminski, 2011, p.1). The author argues that unfreeze concept then leads to change among the stakeholders; hence, the refreeze stage (Kaminski, 2011, p.1). The execution of the hourly rounding plan is created in a way that sees to the implementation of the change theory through improving on the aspects that enhance patient contentment and also to transform the ideals and culture of the hospital. This theory will also be functional in forecasting on delivery of care and assessing the phases involved in the series of planning, the actions involved and an assessment of outcomes of the action by the staff (Kaminski, 2011, p.1). Lastly, it is palpable that patient falls is a calamity that has cost the health sector a great deal. It is also perceptible that a lot of resources have been shifted to a reduction of patient falls. In order to trim down the implications of this adverse event, it is evident that hourly rounding needs to be adopted. From the work, hourly rounding will undeniably lead to a turn down of these falls; thus, a cutback in the costs involved in managing the falls. It is recommended that the health institutions resolve the degree to which they apply hourly rounding as a remedy to patient falls in their workplace. This correlates to the verity that, it is the duty of the hospital managers to make sure that the health institutions take on hourly rounding as a tradition of the health facilities if patient falls have to decrease. With research authenticating the reliability of hourly rounding in decreasing patient falls drastically, it is the exclusive liability of the hospital managers, thus, to adopt the same in intervening on the concern of patient falls.

What are some ways in which Facebook can be used by b2c marketers Essay

What are some ways in which Facebook can be used by b2c marketers - Essay Example B2B marketers can also utilize Facebook pages to send the word out to consumers about the organization or products. Great companies have been using Facebook to advertise their products and services. Some of these companies include entertainment companies such as music sellers, movie studios and booksellers (Dunay, and Richard 15). Facebook is the best place for B2C marketers as such they should have their presences there. Marketers can easily interact with the consumers and have more information about the consumer. Facebook gives B2C marketers a good brand-building environment. B2C marketers can use Facebook as a channel for marketing their products. The marketer has to build the fan base. Increasing the number of fans on Facebook can be done by providing them with attractive contents such as videos. Growing the number of fans on Facebook page can be done by using a method that requires a person to like the page before accessing the content. The more the number of fans on Facebook page the more it is easy for a B2C marketer to improve awareness of products or organization (Dunay and Richard

Hourly rounding Essay Example | Topics and Well Written Essays - 500 words

Hourly rounding - Essay Example The theory argues that behavior is a vigorous balance of forces that function in contrasting directions (Kaminski, 2011, p.1). Through the unfreeze concept of the change theory, the staff will go through preparation for change; thus, accept the need for change (Kaminski, 2011, p.1). The author argues that unfreeze concept then leads to change among the stakeholders; hence, the refreeze stage (Kaminski, 2011, p.1). The execution of the hourly rounding plan is created in a way that sees to the implementation of the change theory through improving on the aspects that enhance patient contentment and also to transform the ideals and culture of the hospital. This theory will also be functional in forecasting on delivery of care and assessing the phases involved in the series of planning, the actions involved and an assessment of outcomes of the action by the staff (Kaminski, 2011, p.1). Lastly, it is palpable that patient falls is a calamity that has cost the health sector a great deal. It is also perceptible that a lot of resources have been shifted to a reduction of patient falls. In order to trim down the implications of this adverse event, it is evident that hourly rounding needs to be adopted. From the work, hourly rounding will undeniably lead to a turn down of these falls; thus, a cutback in the costs involved in managing the falls. It is recommended that the health institutions resolve the degree to which they apply hourly rounding as a remedy to patient falls in their workplace. This correlates to the verity that, it is the duty of the hospital managers to make sure that the health institutions take on hourly rounding as a tradition of the health facilities if patient falls have to decrease. With research authenticating the reliability of hourly rounding in decreasing patient falls drastically, it is the exclusive liability of the hospital managers, thus, to adopt the same in intervening on the concern of patient falls.

Products of Native American Culture Essay Example | Topics and Well Written Essays - 2000 words

Products of Native American Culture - Essay Example The text which is used as a product of Native American culture is one which shows a different identity that belongs to America and which once was the main association with the United States, as opposed to the changes which occurred after the land was conquered by the American government. Text as a Product of Native American Culture The text that is a part of culture and history is first defined as a product of Native American culture. The different types of text are able to describe the culture, history, family and the lifestyle that was a part of a given time frame. This traced the history of the Native Americans back into the ancient ways of living while showing how the dominant culture in America was lost through the war. The defining of these elements make the text as a main product of Native American culture, specifically because it is able to define and describe different parts of the culture as well as provide examples that have caused the religious, ceremonial, cultural and h istorical aspects to be engrained with those who are a part of the Native American tradition. When reading the text, there is the ability to understand the entire society. The intertwining of traditions, ranging from the societal hierarchy to the concepts of religion are in each of the text, making it all a significant basis to understanding the history, beliefs and lifestyles of Native Americans. An example of the text as a part of Native American culture is defined with â€Å"Black Elk Speaks.† This particular text is important in defining the ceremonies and cultures of the Sioux while combining this with the historical events taking place when America began to attack the Native Americans. Descriptions such as The Dog Vision, Heyoka Ceremony and the Powers of the Bison and Elk are able to describe elements of the culture and how this related to the changes in America from the past of Native Americans. â€Å"Under the tree that never bloomed I stood and cried because it had withered away. With tears on my face I asked the Great Spirit to give it life and leaves and singing birds, as in my vision† (Neihardt, 193). This is one of several examples that show the intertwining of cultures in the text. The product comes from the connection to nature, prayers that are a part of the practice of Native Americans, and as read through the â€Å"Great Spirit† and which associates with the context of the time. The particular culture is also defined as the narrator is describing the attacks of the Native Americans and how the family is lost because of the American attacks, showing how the culture known is lost because of the historical events taking place at the time. Another representation which shows the text as the Native American culture is through â€Å"Ceremony† by Leslie Silko. Similar to â€Å"Black Elk Speaks,† this book is able to combine the elements of the Native American culture with religion, ceremony and the beliefs that are upheld through generations. However, there is also an understanding of how this has changed because of the divisions which occurred in America over time. â€Å"An old sensitivity had descended in her, surviving thousands of years from the oldest times, when the people shared a single clan name and they told each other who they were†¦

Globalization and Regional Strategies Essay Example for Free

Globalization and Regional Strategies Essay Executive Summary It is clear enough that in today’s era it is extremely critical for firms to adopt global and regional business strategies in order to attain sustainable competitive advantage. But the question arises regarding classification of a MNE (Multinational Enterprise) as a global firm. This essay critically analyses the work on regional strategy as a response to Osegowitsch and Sammartino and attempts to cover the following aspects in detail. Notion of Globalization and Global Strategy This section highlights the notion of globalization and way organizations today establish a global presence by adoption of unique business strategies. This part also details the three different kind of global strategies. Regional Strategy Analysis This part analyzes the theory and practice of regional strategy concept of Globalization in particular as a response to Osegowitsch and Sammartino (2008). It aims to justify that in today’s era very few global firms exists and secondly that sufficient amount of international business literature and theory is required to draw reflection on regional vs. global MNE’s (Multinational Enterprises) strategy. The Theory of the Regional Strategy This section explains the concept of regional strategy analysis and illustrates the various regional theories as explained by Osegowitsch and Sammartino. Introduction With the concept of globalization and internationalization gaining more and more momentum everyday, this essay attempts to critically analyse the work of Osegowitsch and Sammartino on regional strategy. It starts with explaining the concept of globalisation and global strategy and tries to justify that in today’s era very few global firms exist. Secondly, it tries to establish that significant amount of international business literature and theory is demanded in order to draw conclusion on regional vs. global MNEs strategy by exploring the theory of regional strategy. Notion of Globalization and Global Strategy Globalization can be defined as a complex concept which enables firms to operate in various continents and countries across the globe in order to improve and maximise their profit margins, sustainability, worldwide existence and economies of scale (Blyton et al., 2001). Globalization provides platform not only to consumers but also to organizations to help them satisfy their needs globally. According to Marquardt Berger (2003), Trade, Travel, Technology and Television are the four major developments that have resulted in Globalization. The four T’s of global development are the outcome of human brain and its creative innovations. These advancements have further encouraged and made possible continuous exchange of ideas, information and knowledge between human resources by breaking the barriers of distance. Moving ahead, Bratton Gold (2007) state that Globalization is a global process of political convergence, social economies and national sentiments, in which space, time and Government are not given much importance. The paragraph below will now highlight the three different views on â€Å"global strategy†. The First view states that the global strategy is one of the particular and specific forms of Multinational Enterprise (MNE) Strategy. Further, it highlights the fact that Globalization considers all the countries of the world alike (Levitt, 1983). The Second view considers global strategy as â€Å"International Strategic Management† (Bruton et al., 2004) which is no doubt wider concept than â€Å"global strategy† mentioned in the first view. Lastly, the third view describes global strategy in even broader term; The strategy of the firms that exist all over the globe and this can be concluded as the firm’s theory of how to become a successful competitor (Peng, 2006). Having discussed the various forms of global strategies which are adopted by firms today, this essay now moves ahead to analyse the theory and practice of regional strategy concept of Globalization in particular as a response to Osegowitsch and Sammartino (2008). It aims to justify that in today’s era very few global firms exists and secondly that sufficient amount of international business literature and theory is required to draw reflection on regional vs global MNE’s (Multinational Enterprises) strategy. The Regional Strategy Theories According to Rugman and Verbeke (2007), recent literature on globalization suggests that a firm is categorised as global if maximum 50% of its total sales are in its home territory (EU) and minimum 20% of sales in each of the NAFTA zone and Asia. He adds to it by bringing to surface the outcome of survey based upon this theory that indicated only nine global firms in Fortune Global 500 and also the orientation of numerous firms towards the home-region. In response to the above mechanism for classifying the firm as global, Osegowitsch and Sammartino (OS) (2008) have provided three basic criteria and comments that can be helpful in future classification of firms according to their geographic sales dispersion. Firstly, OS suggest that it is not appropriate to classify statistical data straightaway. It should be realised that since this is a growing area of research, usage of any kind of classification tool is open to criticisms as it is not simply the categorization of Multinational Enterprises (MNEs) following particular regional strategy theories. As an example, OS focus on building and having strong position in the region by illustrating that if the EU, NAFTA region and Asia represents 90% of the total world sales output, an absolute division would require all the three regional triads to have 30% sales each and not 33.3% in order to encourage the strategy of lower thresholds. In other words, a firm can be defined as global if it has at least 20% of the total sales in the two host-triad regions and without any kind of imposition on the maximum sales threshold in the home territory (Rugman and Verbeke, 2007). Additionally, it should also be noted that it is not at all relevant to categorize a firm as having strong position in the market if its threshold is lower than 20% of t he total sales. OS even conducted a simulation using threshold value as 10% of the net sales in order to identify a string position in the host region as it would result to USD $1 billion even for the smallest of the Fortune Global 500 firms. But unfortunately, it didn’t present a strong position and can by no means be considered as an essence for strategic decision making in the worlds largest organizations. OS clearly argues that using various thresholds is helpful in assessing the sensitivity of firm’s positions in the classification system but the main function should always be to provide an assessment of the Future Global 500 and to easily track firms whose thresholds are continuously changing from one category of threshold to another. A clear example of this is Nokia which encountered a 4% decline in sales in the year 2002. However, this change in sales pattern reflected a short term failure in inter-regional growth but OS criticizes that it cannot be simply neglected. Movement of Nokia from a global organization in 2001 towards a home based firm in 2001 was a remarkable concern. In one line, it can be stated that having threshold below 20% simply leads to generation of more bi-regional firms and which can’t be regarded as truly global organizations. Moving ahead, the second regional strategy criterion which OS highlights is that the sales variations are highly industry specific. According to OS, industry plays a significant role and all future researched should aim at exploring the regional vs global strategies at the industry specific levels and try to establish the difference. It is truism that a majority of firms are not properly internationalized and their sizes varies across regions but then its some of the world’s biggest MNEs that have constantly been regarded as capable of compens ating for the weaknesses of the other sectors in different regions of the world. The main point to be considered is that our analysis are independent of differential size of numerous industries that exist across the region, as MNEs are able to establish regional markets and to further develop insufficient markets. Lastly, in third comment it is argued that it would be irrelevant to prefer regional strategy over global strategy. Regional strategies come into existence when it becomes very difficult or impossible to adopt conventional global strategies efficiently, or when they fail to function, keeping in mind that global strategies cannot be evaluated in isolation. Further, it can be said that heterogeneous geographic space beyond the home country border is essential for most of the companies now if not all of them. Moving ahead, this section of the essay will now make an attempt to tackle the criticism formed by OS concerning the contribution of regional strategy to the international business theory. According to (Rugman and Verbeke, 2007), the regional strategy is structured around three simple but fundamental empirical observations which demand international business theory to be extended and enhanced. First of all, only a small number of MNEs have a balanced geographical sales distribution pattern across the global market, although it counts towards the risk diversification at the downstream end of the value chain. OS illustrate that a balanced and structured distribution of sales geographically would contribute towards enhanced global acceptance by the customers of the company’s products and services. With only the exception of resource-based industries, the triad comprising the EU, NAFTA region and Asia demonstrates a first cut though not certainly a fixed one mechanism to identify the extent to which an MNEs net sales are distributed worldwide. Further, this triad has gained so much importance as it is the home of world’s most large MNEs as well as the locus for a number of outstanding innovations in most industrial sectors. The triad also demonstrates the world demand pattern for most knowledge intensive services and goods. But it’s unfortunate to mention that only a small number of MNEs in the Fortune Global 500 are capable of performing equally well in each of the three regions of the triad. It is often observed that a strong position in the home-triad region is not supported with an equally strong position in both the other two remaining triad environments. Classification tools are now irrelevant as among the firms with international operations only a small percentage are truly global i.e. may be even less than 5% (Ghemawat and Ghadar, 2006). They further add to it and state that different firms rule in different parts of the world. Second wing of the regional strategy focuses on the fact that several MNEs have regional features in the organizational structure such as geographic divisions and having individual divisions for different regions is supported mainly by the concept of regional heterogeneity demanding idiosyncratic management. In this case, the intra-regional institutional and economic distance is not just smaller but also very different from that of the interregional. It has been observed that for most MNEs, managing operations and work system in EU is very different from functioning system of the NAFTA region or as compared with the work cultural of Asian environment. These differences may further be enhanced if the work unit is further subdivided into smaller units. Fratiannin (2006) states that these differences in work system signal the importance of regional level in the business strategy and structure of MNEs. Today, almost all big firms such as Toyota, General Electric (GE) have embedded regional elements in their business and operational strategies and these companies are often wrongly referred to as global organizations not just because of lack of balanced geographic distribution but also because of their world wide global operations and manufacturing (Ghemawat, 2005). Thirdly, it should be noted that more than fifty percent of the geographic area in terms of sales is normally the main source of the firm’s cash flows and the centre point of most of the firms both tangible and intangible assets. In the coming years, the concept of having more than 50% sales in the home territory would not be significant enough in EU and North America specifically but it would gain momentum in Asian region as intra-regional distance is minimizing and thereby driven by a reduction of investment barriers and trade. Competition among industries would be more prevalent at the regional level instead of the national level. OC highlight that attention should now be laid on the development of classification tool that will help bundle the home country sales with the sales in the remainder of the home territory rather than paying attention separately to the sales in the home region and remaining of the home region especially for MNEs based in Asia and EU. Moving ahead, the above discussed observations and theories clearly demonstrate the need for an extended international business theory. These observations are independent of specific categorization approaches to measure specific home-region vs. rest-of-the-world market position of MNEs. A trend has always been seen that all the MNEs are much stronger in their home regions as compared to that in other triad regions. These top MNE firms have formulated their organizational structures around the regional component and a varying market position in each region raises call for a regional approach rather than a global strategy approach. The paragraph below now will bring to surface the three main components for the extension on mainstream international business theory (Rugman and Verbeke, 2007). Firstly, it is noticed that impact of country border does not provide strong basis for distinguishing between non- location bound (or internationally deployable/exploitable) and location bound. In today’s period of excess regionalization, it is very easy for some companies to exploit and deploy their strengths throughout the home country border. Further, proxies for internationally transferable FSA’s such as firms level predictors of internationalization like firm’s level of RD do not hold much importance in explaining intra-regional expansion occurring in home region, given the distance gap between the home country and rest of the home region is very less. As a result of well-functioning trans-European transport and logistics networks enabling fast response and just in time strategies covering the whole continent, the significance of geographic distance has decreased in EU. The EU integration process itself has let to decrease in Institutional distance. Further, Economic distance has lost its relevance because of many reasons such as development of new services and products at par with European level, possibility of cross border shopping made possible by web based searches, continuous attempts made by many companies to gain scale and scope efficiencies at the European level and lastly, increased importance of EU as a geographic space to ascertain company’s conduct, structure and importance. Finally, decreased significance of conventional measures of cultural distance mainly in the business to business area as it is easy to get labour in Europe, considerable increase in use of English as the lingua franca inside the region. On sharp contrast between past and present position of conventional location bound FSAs it can be clearly stated that previously they allowed firm expansion only up to country borders but now it can be easily upgraded, and made deployable and exploitable even beyond the home country borders and also in othe r home region countries. Secondly, there is a need to reconsider the fact that non-location-bound FSAs like technological knowledge or brand can be easily exploited and deployed nationwide. Today also it is necessary to complement existing FSA bundles with an additional FSA bundle in high distance environments which implies distance still plays an important role. According to Ghemawat (2005), there are several ways to differentiate between low and high distance environments, one major distinction being that between home regions and host regions in a triad context. Moreover, it is clear that extension and scope of mainstream international theory is free from any scholars disagreeing with the concept of the triad region as the best proxy to discriminate between low-distance environments (in this case the home-triad region) and high-distance environment (in this case the two host-triad regions). High distance implies to making more substantial investments in order to complement its present FSA bundles, also ena bling maximum and profitable exploitation in the host region environment. Here, the apparent trade off becomes obvious: further the efforts to expand the high-distance environment may not be proved to be as successful and profitable as the expansion of low distance environment, even if it is suggested by macro-level parameters which measure the attractiveness of the high-distance environment that they have strong location advantages. As stated by Nachum and Wymbs (2007) in regard to global cities that FSAs and location advantages are dependent on each other. High distance bundles also has many risk factors along with it like melding the extant FSA bundles with newly developed or accessed resources in the high distance environment may lead to burdened with several operational problems, decreased or disappointing sales, as exemplified by the retreat of some of the world’s largest MNEs from high-distance contexts, for example, Wal-Mart’s exit from Germany and Korea. . Thirdly, the theoretical difference between the two FSAs namely location bound and non-location bound FSAs assume conventionally easy developments and profitable exploitation of FSAs (like brand names or technological knowledge of proprietary) across borders. Moreover, it is very essential to acclimatize the brief contents of these two concepts to the authenticity of regionalization. More particularly, the factors that determine the extent of FSAs are, its distance accompanied by its geographic, institutional, economic and cultural components. The level at which a FSA should be called location-bound vs non-location bound is estimated by decay in value across a space. On the basis of terms like region bound nature of FSAs and the liability of inter regional foreignness it has been highlighted that for international business other geographic borders hold more importance than conventional country borders in our previous study. After studying the concepts and theories of regional strategy, we now try to establish the extent to which Procter Gamble could be categorized as a global firm in terms of its business and operational strategies. The Case of Procter Gamble Procter Gamble Co. – One of the worlds leading consumer goods manufacturer such as Tide, Pantene, Ariel etc was established in 1837 from an original candle and soap company. The firm now operates in 180 nations with more than 138,000 employees. According to Lafley, A. G., Chairman of the Board and chief Executive Officer, PG, the firm has over 171 years of history and has always been driven by creativity and innovation. Additionally, improved sales and long term success have always been the strategic goals of this corporation. And it understands the fact that these goals can be attained by constantly appreciating changing consumer’s needs, innovation, branding and market needs. Depending entirely on skunk work such as acquisitions, internal RD and selective innovations has proved to be inefficient and insufficient for attaining the business target of $4 billion business in a time period of one year. It can be clearly seen that invent- it-ourselves model along with global research facilities and recruiting and holding of the best talent nationwide attained success till the year 2000 but nowadays satisfying high levels of top line growth has become a big challenge for an organization The approach through which the radical strategy of open innovation helped an organization attain its business mission and goal can be typified in the following lines. To face the challenge, PG adopted a brand new technique of innovation: Develop and Connect model in the year 2000 which lays great importance on searching good and new ideas and information outside and bringing them in, in order to give internal capabilities a boost and make most out of them. With the perspective of manufacturing improved and relatively cheaper products faster the business strategy involved in this model was to leverage assets of people, products and property available externally and applying it to their respective RD labs, purchasing, market capabilities and production. The foremost work of this strategy is to recognize top ten preferences and needs of the consumer. Moreover, it is very essential that the customers are fully satisfied by the products manufactured and which will finally result in increased sales and profit. Moving ahead, alike products or related technologies which already exist in the market and occupy good position are recognized. Lastly, analysing the influence of technological acquisition of one area over the other areas. Networking is the backbone of this approach. Along with having business collaborations with open networking companies such as InnoCentive and Ninesigma, the PG group has long chain of suppliers and technological entrepreneurs worldwide. They play a crucial role by finding solutions to PG internal problems in the outside world. Thus, by constructing such type of infrastructure PG has been able to reduce its investment in technology along with achieving stable top line growth and required sustainability. According to Huston and Sakkab (2000), by shifting to Connect and Develop model there has been a remarkable increment in our RD production by 60% and the progress rate of innovation has undoubtedly doubled. The Procter Gamble figures out how an organization can maximize its profitability levels by switching to new and innovative The Procter Gamble examples mirrors the way how switching to new and innovative approaches of using information and technology can help maximise profit margins. It is one of the organisations which has developed enabling infrastructure fabricated around innovation with a huge worldwide network combining human capital, ideas and technology. Conclusion This essay has brought to surface a number of strategies which can help firms to establish strong positions globally like having a threshold of 20% etc. The main aim which was to justify that a firm cannot be simply categorized as global based upon statistical data has been justified. A number of measures have also been illustrated which can help differentiate the firms regional strategy from the global strategy. References Blyton, P., Lucio, M., McGurk, J. and Turnbull, P. (2001) â€Å"Globalization and trade union strategy: industrial restructuring and human resource management in the international civil aviation industry†, International Journal of Human Resource Management, pp. 445-463. Bratton, J. and Gold, J. (2007) Human Resource Management: Theory and Practice (4th edn), New York: Palgrave Macmillan. Bruton, G., Lohrke, F. and Lu, J. W. (2004) The evolving definition of what comprises international strategic management, Journal of International Management, Vol. 10, pp. 413-429. Fratianni, M. (Ed.) (2006) Regional economic integration, Research in Global Strategic Management, Vol. 12, Oxford: Elsevier. Ghemawat, P. (2005) Regional strategies for global leadership, Harvard Business Review, Vol. 83, No. 12, pp.98-108. Levitt, T. (1983) The globalization of markets, Harvard Business Review, Vol. 61, pp. 92-102. Marquardt, M. and Berger, N. (2003) The Future: Globalization and New Roles for HRD, Advances in Developing Human Resources, pp. 283-295. Nachum, L. and Wymbs, C. (2007) The location and performance of foreign affiliates in global cities. In A. M. Rugman (Ed.), Regional aspects of multinationality and performance, Research in Global Strategic Management, Vol. 13, pp. 221-257, Oxford: Elsevier. Osegowitsch, T and Sammartino, A. (2008) Reassessing (home-regionalisation), Journal of International Business Studies, Vol. 39, No. 2. Peng, M. W. (2006) Global Strategy, Cincinnati: South-Western Thomson. Rugman, A. M. and Verbeke, A. (2007) The theory and practice of regional strategy: A response to Osegowitsch and Sammartino, Kelly School of Business, Vol. 2, pp. 1-7.

Travel and Tourism Essay

Travel and Tourism Essay Introduction to Travel and Tourism Tourism is travel for leisure, recreational and business purpose. Tourists can be defined as people who travel to and stay in places outside their usual surroundings for more than twenty-four hours and not more than one consecutive year for leisure, business and other purposes by the World Tourism Organization. Tourism is a known affair in human life. It has been an industry of vast dimensions and eventually supports economic and social growth. Tourism worldwide has experienced phenomenal growth. With more than 600 million people travelling annually, tourism is the worlds largest industry, with revenues of about half a trillion dollars a year, and averaging five percent annual growth. India, being a vast and diverse country has always something to offer, and its glorious traditions and rich cultural heritage are linked with the development of tourism. Its magnificent monuments attract large numbers of visitors from all over the world. Tourism is the largest service industry in India, with a contribution of 5.68% of the national GDP and 8.78% of the total employment in India. India witnesses more than 13.72 million annual foreign tourist arrivals and 650 million domestic tourist visits. The tourism industry in India generated about US$ 100 billion in 2008 and is expected to increase to US$ 275.5 billion 2018 at a 9.4% annual growth rate. Booming IT industry and outsourcing industry has led to growing number of business trips made by foreigners to India, who often add a weekend break or longer holiday to their trip. Foreign tourist spends more in India than almost any other country worldwide. Tourist arrivals are projected to increase by over 22% per year through till 2010. Tourism minister has also played an important role in the development of the industry, initiating advertising campaigns such as the Incredible India campaign, which promoted Indias culture and tourist attractions in a fresh and memorable way. This campaign helped create a colourful image of India in the minds of tourists all over the world and directly led to an increase in the interest among tourists. The tourism industry has helped growth in other sectors as diverse as horticulture, handicraft, agriculture, construction and even poultry. Both directly and indirectly, increased tourism in India has created jobs in a variety of related sectors. Almost 20 million people are now working in the Indias tourism industry. Growth Of Hospitality Industry In India The hotel industry in India is going through an interesting phase. One of the major reasons for the increase in demand for hotel rooms in the country is the boom in the overall economy and high growth in sectors like information technology, telecom, retail and real estate. Rising stock market and new business opportunities are also attracting hordes of foreign investors and international corporate travellers to look for business opportunities in the country. The hotel industry in India is going through an interesting phase. The industry has a capacity of 110,000 rooms. According to the tourism ministry, 4.4 million tourists visited India last year and at the current rate, the demand will soar to 10 million by 2010 to accommodate 350 million domestic travellers. The hotels of India have a shortage of 150,000 rooms fuelling hotel room rates across India. With tremendous pull of opportunity, India has become a destination for hotel chains looking for growth. Due to such a huge potential available in this segment, several global hotel chains like the Hilton, Accor, Marriott International, Berggruen Hotels, Cabana Hotels, Premier Travel Inn (PTI), InterContinental Hotels group and Hampshire among others have all announced major investment plans for the country. The Governments move to declare hotel and tourism industry as a high priority sector with a provision for 100 per cent foreign direct investment (FDI) has also provided a further impetus in attracting investments in to this industry. It is estimated that the hospitality sector is likely to see US$ 11.41 billion rise in the next two years, with around 40 international hotel brands making their presence known in the country by 2011. Simultaneously, international hotel asset management companies are also likely to enter India. Already, US-based HVS International has firmed up plans to enter India, and industry players believe others like Ashford Hospitality Trust and IFA Hotels Resorts among others are likely to follow suit. Niche Tourism The concept of niche tourism has emerged in recent years in counter-point to what is commonly referred as mass tourism. In a globalising world of increasing sameness, niche tourism represents diversity and ways of making difference. It plays on the pejorative connections that have accompanied the evolution of mass and package tourism and their, often cited, negative impacts in relation to environmental degradation and socio-cultural disturbance. For destination managers and planners seeking to utilise tourism as a mechanism for economic development, the niche tourism approach appears to often greater opportunities and a tourism that is more sustainable, less damaging and more capable of delivering high spending tourists. The term niche tourism is largely borrowed from the term niche marketing, which in turn has appropriated the niche concept from the language of the relatively recent discipline of ecology. Tourists, as consumers have developed increasing levels of expertise and experience of being tourists. Whilst this developmental pattern of tourists may not always be linear or simplistic. Figure 2: Niche Tourism Components Types of Niche Tourisms Niche tourism has broadly been divided into following components: Cultural Tourism: Cultural tourism is the subset of tourism concerned with a country or regions culture, specifically the lifestyle of the people in those geographical areas, the history of those peoples, their art, architecture, religions, and other elements that helped shape their way of life. Cultural tourism includes tourism in urban areas, particularly historic or large cities and their cultural facilities such as museums and theatres. It can also include tourism in rural areas showcasing the traditions of indigenous cultural communities (i.e. festivals, rituals), and their values and lifestyle. Environmental Tourism: Environmental tourism, ecotourism, or nature tourism provides an opportunity to visit undisturbed natural areas, scenic vistas, and observe plants and wildlife. Ecotourism is responsible travel to fragile, pristine, and usually protected areas that strive to be low impact and often small scale as an alternative to mass tourism. Its purpose is to educate the traveller and provide funds for ecological conservation, directly benefit the economic development and political empowerment of local communities and foster respect for different cultures and for human rights. Generally, ecotourism focuses on volunteering, personal growth and environmental responsibility. Ecotourism typically involves travel to destinations where flora, fauna, and cultural heritage are the primary attractions. One of the goals of ecotourism is to offer tourists insight into the impact of human beings on the environment, and to foster a greater appreciation of our natural habitats. Responsibl e ecotourism includes programs that minimize the negative aspects of conventional tourism on the environment and enhance the cultural integrity of local people. Rural Tourism: Any form of tourism that showcases the rural life, art, culture and heritage at rural locations, thereby benefiting the local community economically and socially as well as enabling interaction between the tourists and the locals for a more enriching tourism experience can be termed as rural tourism. Rural tourism is essentially an activity which takes place in the rural areas. The term rural tourism was adopted by the European Community to refer to all tourism activities in rural areas or as an economic activity, which depends on and exploits the countryside. Figure 1: Rural Tourism Approach Forms of Rural Tourism Agritourism: Agritourism or farm tourism refers to an organization working on farm or agricultural plant made for entertainment of tourists or visitors, thereby generating income for farm owners. This may help the farmers to interact with the visitors, thereby benefiting the visitors to enrich their knowledge regarding agritourism. Sports Tourism: It involves tourists to participate or observe rural sports. It teaches the local rural people how to get scope/chance in international game and to compete with opponents. It enables the people of different cultural background to mix with other people and exchange cultural activities between the parties and thereby they are culturally rich. Pro-Poor Tourism: Pro Poor tourism is set up in developing countries as a means to improve the local economy for local people. It enhances the linkages between tourism businesses and poor people; so that poverty is reduced and poor people are able to participate more effectively in tourism development. The aims of pro-poor ranges from increasing local employment to involving local people in the decision making process. Introduction to Rural Tourism in India Majority of India is among the rural category with the sanctity and subtleness intact in the very essence of the village soil. This pious environment of the rural India attracts lot of interest among the tourists in India and thus rural tourism is a fast emerging category. A national tourism policy was introduced in 2002, with rural tourism identified as a focus area to generate employment and promote sustainable livelihoods. The government in its 10th five year plan has focused on the subject of rural tourism. With a rich diversity in culture, heritage, food, crafts, and tradition, India has immense potential and opportunity. It has identified certain areas across the country, which can immediately be developed as the rural destinations. The government partnered with the United Nations Development Program (UNDP) for an Endogenous Tourism Project. Some 30 rural sites were selected in 20 states to develop as destinations for rural tourists. The UNDP pumped in an initial US$2.5 million. Those proposals that were selected by the government were entitled to assistance up to US$100,000. Divining Forces in Rural Tourism Industry stakeholders define the rural tourism experience by what they offer as product. But they are simply responding to what they perceive as an increasing demand for experience of rural communities, and interpreting it via their own world views. This demand is driven by a range of forces that combine to create tourist interest in rural experiences. These forces have been identified by many authors and can be summarised as: Tourist generating regions for rural tourism are highly developed and urbanised. The stresses of urban living and the remoteness from the natural environment has created a desire for escape from the monoculture of city living. Baby boomers are driven to tourism experiences that yield increased self-awareness in their drive for longed for perfection that compensates for lives destabilised by uncertainty and insecurity (Mackay, 1997) Demand fuelled by media, over-familiarity and congestion with traditional tourist resorts and increased interest in alternative attractions with its voracious appetite for content and the resultant over exposure of many traditional tourist destinations. Increasing environmental awareness and interest in the relationship between humans and the environment. Green issues have raised the attractiveness of rural experiences as ecologically sustainable tourism. Transport, communication, and the removal of political and economic barriers to travel have facilitated accessibility of rural areas. Increase in number of free independent travellers due to the increased capacity, especially in long-haul transport modes. When combined with increasing discretionary incomes, greater awareness of the range experiences on offer, the accessibility and attractiveness of rural destinations has been dramatically improved. Changing work patterns have increased the popularity of shorter breaks that minimise the absence from work and the effect of absences on work flow and involvement. An increased interest in heritage can be satisfied through rural tourism as rural areas are often the repositories of remnant heritage. Rural areas are perceived as healthier, offering fresher air, cleaner water and the opportunity for outdoor recreation. Rural areas offer fresh and speciality food. (Bartmann and Baum, 1998) Issues with Rural Tourism The lack of statistical base: It is difficult to establish volume and value of rural tourism as a specific market sector in nations, even harder on an international scale. Many countries have different definitions of rural and will therefore collect different data. Data on rural tourism are not easily obtainable. Rural communities: These tend to be non-uniform for example remove versus accessible rural areas contain very different types of settlement, employment opportunities, socio-demographic characteristics. Different community structures with diverse responses to tourism exist. Tourism development strategies may not benefit all rural areas: Where there is an inadequate supply of attractions or accommodation, tourism may not flourish. However marketing strategies must be good to attract tourists. Likewise, development of tourism provision by local people may not be feasible in a depressed rural economy. Impact of Rural Tourism The aim of tourism development in rural areas is, in general terms, to provide opportunities for economic and social development. In some areas, tourism provides the main source of income and employment, as well as providing social and economic benefits. Inevitably, negative aspects of rural tourism are evident as well. (Gannon 1994) Economic Assists viability of existing tourism and non-tourism business. Encourages dependence on industry prone to uncontrollable change Creates new employment Creates part time, seasonal employment Attracts inward investment Incurs development costs and public service cost Socio-cultural Assists in viability of local service Creates feeling of invasion by tourists Creates sense of pride Increases crime Revitalises local culture, traditions, events and crafts Reduction in local services Environmental Leads in environmental improvements in settlements Increases wear and tear on landscape features Provides income for conservation of buildings and natural environment Creates need for new developments which may not be in keeping with local area. Fosters awareness of conservation as worthwhile activity Increases pollution and affects local biodiversity Table 1: Positive and negative impacts of rural tourism Niche Market: A Place in Rural Tourism If the importance of the products one buys lies largely in their potential as social markers, tourism marketers must focus both on tourisms social signification and on meanings attached to spaces in which these occur. Explanations of tourism consumption cannot be derived in isolation from the social relations in which they are embedded. New users of the countryside are redefining what constitutes rurality, and there is a need to take postmodernism and the construction of the rural much more seriously. Contemporary social construction often transcends the countrysides tangible characteristics and qualities of open space or fresh air by representing it as the setting for the achievement of a range of personal goals. The need for a wider sociological approach to tourism studies has been emphasised by Sharpley, who argues for the recognition of broader social and cultural influences that shape consumer behaviour as a whole and influence consumption patterns. In the interests of the rural environment, therefore, and of the small businesses trying to meet the needs of emerging markets, it is necessary to look beyond classical marketing theory to gain a useful understanding of rural tourism consumption and to evaluate the existence of niches for marketing purposes. The increasing need for analysts to focus on consumption as an improved means of understanding contemporary forms of rural tourism demand requires a dynamic framework within which the analysis can be conducted. A continuum to measure the relative importance of the countryside to the consumption of tourism in rural areas is proposed to indicate the importance of the countryside to the purpose of the trip and to tourist satisfaction. The significance of the model lies in its recognition of the primacy of neither tourism nor tourist types but the ways in which the countryside is consumed as a recreational resource. Challenges and Opportunities in Rural Tourism The major problem in rural areas is that there is not much scope for working. Most of the People are engaged in agricultural activities, some of them in forestry and others are artisans. Villages are struggling with large families with one or two earning members in the family and high consumption expenditure. Due to less scope in villages most of them started migrating to cities. There are 638,691 villages in India as per the Census Report 2001 and the rural population is 741,660,293 with average population of 1,161 per village. Many of these rural communities have the potential have the potential resources, ability to attract the growing tourism industry. The scenic beauty, historical importance may appeal the urbanites, caught up in todays fast pace of lifestyle. Challenges in Rural Tourism The major challenges are the need to preserve the environment and natural resources and the need for proper education. Legislation Problems Respondents have pointed out that there can be legal problems. Tourism is a part of entertainment industry. All hotels, motels and cottages having license pay taxes to government. Rural tourism should have a tax holiday or it should be tax free. The government should encourage rural tourism to grow. Lack Of Trained Man Power The ruler people require to be trained for discharging their duties, decorating the cottages and maintaining them, serving food to the visitors and to understand the taste of the costumers, either the local cuisine or different type of Indian cuisine. The success of rural tourism totally depends on the quality of service provided to the tourists. To develop the manpower government has to take initiative to open various short training courses for imparting knowledge and skills. Insufficient Financial Support To start rural tourism, sufficient fund is required to promote it in introductory phase. Rural tourism is still uncommon to many tourists. This is because the government has just started promoting rural tourism. Central and state government should encourage rural tourism by providing financial support to start the project. As it will create employment in rural areas and will help the inflow of funds from rural areas to urban areas. Lack of Local Involvement Since rural people do not have knowledge and skills to involve hem in different activities. They may get the job of unskilled workers. The rural people need to develop the knowledge and skills to have a higher involvement in rural tourism. The basic concept behind the rural tourism is the participation of rural people. But in practice local people are seldom involved in decision making, planning and implementing policies. Most of rural people do not have much knowledge of tourism, and are misled by outside investors who hope to take most of the economic benefits from rural area. Language Problem There are 16 recognized languages and 850 dialects in India. Although Hindi is an official language, in many parts of India people do not understand it. The rural people have to upgrade themselves to communicate with the urbanites. The villagers not only have to educate themselves but they have to understand hindi to interact with the Indian costumers and English to communicate with the foreign costumers. Opportunities in Rural Tourism The tourists look for quality environment and meaningful experience. Marketing of rural is a specialist job. For rural tourism, rural people have to surrender themselves to professional marketers who understand the complexity of their task. The business depends on the development of networks, creation of trust and loyalty and information system, all of which takes money and time to develop, which is beyond the resources of most individual. Tourists have become more educated, more aware of facilities available and more experienced, their expectation has also increased. People are interested in exploring new places. Rural tourism in India has great future, since it not only provides natural elements of beauty but also the indigenous local traditions, customs and foods. Direct experience with local people can be a unique selling proposition to attract tourists. Every state in India has unique handicraft, traditions and foods. The rural tourism not go for mass marketing, rather different strategies should be under taken for different segment to make it successful.