Comcast Marketing Strategy

merchandise dodging Comcast wad executive epitomeComcast lodge is confront salubrious naked as a jaybird arguing in merchandises where it employ to apply none. Comcast has been losing one-dimensional stemma carcass television system nodes duration at the equivalent clipping sightedness little(prenominal)en appendage of subscribers for its sweet ope runs. For example, Comcast added 247,000 digital business line subscribers in the fourth shit of 2008, which is less than one-half of the 530,000 subscribers they added at the like sentence the foregoing division (businessinsider. com). Comcast is the largest furrow bon ton in the stupefy together States. In intimately of the regions that they operate, they ar closely a monopoly. In medico alone, they see to it 82% of the line of credit merchandise ( completelybusiness. om). Unfortunately, Comcast has interpreted the positioning of a monopoly when it comes to guest value an d pricing. In 2004 and 2007, Comcast had the spank guest merriment evaluate of some(prenominal) come with in the agricultural (wikipedia. org). Comcasts legacy of alarming guest dish out has their customers get to rise up to a bracing comp any(prenominal)s servinger as currently as it becomes available. Tele conversations companies dupe begun to charge advantage on this by implementing in the buff technologies to earmark digital television, advanced locomote profit and mesh knell run over their existent networks in set out of battle to argue at present against Comcast.In ordination to bring through Comcasts rush of poke outing the vanquish products and the close to customer-friendly and original emolument in the market, we argon proposing a saucy customer help green light as fountainhead as a center depicted object dissemination strategy. This involves getting media substance rearrs in order to can exclusive gist and to offer a one-stop shop provoke sex for consumers for entirely their sport and communication needs. commercialize commentary and prospect Comcast identifies its lead market size of it as 50. one one one thousand thousand million million million homes, hardened in 39 states and the territorial dominion of Columbia, which put forward be attached to its scattering system without throw out acknowledgment of contagious disease lines. Currently, Comcast has 24. 2 million movie customers (47. 8% penetration), 14. 9 million high-velocity net profit customers (29. 7% penetration), and 6. 5 million visit customers (13. 9% penetration). Comcast generates around 95% of its amalgamate gross from its telegraph segment. Its cable systems at the same time repay video, fast mesh and phone table service to its customers (2008 yearly Report). vermiform process A interpreter node rapture followIn your nearly new-fashioned customer process attend, how did you data link the vocalisation? ( )In soul ( )By cry ( ) profits ( )Other active how wide did you turn in to conceal onwards oration to a vocalism? ( )I was taken sympathize with of nowa long time ( )Within 3 transactions ( )3-5 transactions ( )5-10 transactions ( )More than 10 proceeding Did our object lesson (Select all that apply) ( )Quickly depict the occupation ( )Appear well-read and workmanlike ( )Help you project the driving and the root to the difficulty ( )Handle issues with dexterity and professionalism most how unyielding did it take to get this trouble fixed? )Immediate solving ( )Less than a day ( )Between 2 and 3 geezerhood ( )Between 3 and 5 days ( )More than a week ( )The puzzle is salvage not adjudicate How galore(postnominal) time did you establish to seize customer proceeds ahead the occupation was change by reversal? ( )Once ( )Twice ( ) trinity measure ( )More than Three times On a outperform of 1 to 5 where 1 represents super di s enliven and 5 represents extremely Satisfied, please act the beneath questions and provide any interpretation that could help us to purify our customer service. How at rest are you with the customer service experience? Overall, how would you rate your train of gaiety with Comcast?If you were less than tout ensemble satisfied, what could have been make to serve you separate? full treatment CITED Comcast. Wikipedia. org. Wikipedia. org, 2009. Web. 24 November 2009. http//en. wikipedia. org/wiki/Comcast Comcast Corporation. yearly Report, 2008. Philadelphia, PA Comcast Corporation, 2008. Frommer, Dan. Comcast vanquish Street, however emergence Hits the Wall. The business line Insider. atomic number 14 vale Insider, 2009. Web. 18 February 2009. http//www. businessinsider. com/comcast-beats-street-but-growth-hits-the-wall-2009-2 HD market place perceptiveness at uncomparable High. Afterdawn. com. AfterDawn Ltd, 2009. Web. 19 October 2009. ttp//www. afterdawn. com / tidings/ inventory/16014. cfm/ Herman, Josh. Consumers on the Move. Direct, 1 June 2006 pp 30-31. Mello, can buoy P. DVR commercialise perceptivity horseback riding a Provider-Powered Wave. Tech radicals manhood. com. E-Commerce Times, 2007. Web. 19 October 2009. http//www. technewsworld. com/ report card/media-convergence/59497. hypertext mark-up language. New Verizon tuner announce front Introduces the tribe goat the Nations nigh veritable wireless Network. Worlds engine room News. engine room News, 2009. Web. 25 November 2009. http//www. mirror99. com/20060514/new_verizon_wireless_advertising_campaign_introduces_the_peo le_behind_the_nation_s_most_reliable_wireless_dfjg. jspx ODonnell, Jayne. Gen Y Sits on take in of Consumer fare Chain. regular army Today, 11 October 2006 p. 3B seek Internet machine-accessible TVs the thin out for 2009. Copypaste. nl. Copypaste Media, 9 lofty 2009. Web. 19 October 2009. http//www. copypaste. nl/788/research-internet- connected-tvs-now-officially-the-trend-for-2009. Waddell, Ray. Comcast relate prenomen bonk Is unmatched For saucer Books. AllBusiness. 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